We built Pennant to solve our own posting problem
Running socials for a brand is a second job: decide, make it, cut it for each platform, post at the right time, then do it again tomorrow. We wanted that job done for us. So we built the manager we wished we had, and made it work for any brand.
"I decide what to post and when. I make it, and cut it for every platform. I post it everywhere you are, I reply to the comments, and I watch what works.You run the business. I run the feed."
Built to serve any brand, not just ours
Pennant started as a tool to post for our own brands. From day one we built it to be product-agnostic and multi-tenant: adding a brand is adding a row, never a rewrite. Every brand keeps its own accounts, tokens, content and schedule, isolated at the database level, so one can never see another.
Publishing is the core. The full loop, decide, create, localize, publish and learn, is the product, and it is cheap to run: serverless, no always-on boxes, so it works the same for one brand or a hundred.
Posts that fire on time, tokens that refresh themselves, clear status when something needs you.
AI that sounds like you, in your language, never a generic robot caption.
Encrypted tokens, strict per-brand isolation, and no selling what we see.